Muhammad
Farooqui.

E-commerce operator / D2C brand builder

I build brands.
I run the business.

From the first product page to the last courier payment. I build and operate e-commerce businesses, end to end.

Explore my work ↗Inside the operation

Based in Karachi, Pakistan / Built on actual work

PKR 14 Cr+Ad spend managed across platforms2 owned storesAEEN eyewear · MOG gadgetsCustom Shopify codeLiquid, CSS, metafields — no page buildersCOD, end to endCourier, returns and remittance reconciliation

Selected work

Built. Tested. Operated.

All projects ↗
Aeenie, AEEN’s burgundy penguin mascot, in a Cat Eye concept

01 / Owned brand · Eyewear

AEEN.
A brand built beyond the storefront.

Identity, product experience, custom Shopify work and the operational details behind an eyewear brand.

Explore AEEN ↗

Visual: AI-assisted Cat Eye concept / design exploration

Case study 02 / AEEN implementation

From heavy model to browser try-on.

A closer look at asset optimization, face tracking and the details that make eyewear feel believable.

Read more ↗Project 03 / Mart of Gadget

MOG. Everyday gadgets, real operations.

A project overview of catalogue, storefront and acquisition work for Mart of Gadget.

Read more ↗

Where I get involved.

Explore services ↗
01 / Store

Shopify & conversion

Custom storefronts, product-page clarity and fewer obstacles between interest and checkout.

Read more ↗02 / Growth

Creative & acquisition

Connect what an ad promises with what the customer actually sees and buys.

Read more ↗03 / Operations

The order after checkout

COD workflows, courier reconciliation and contribution margin belong in the same conversation.

Read more ↗

Muhammad Farooqui

I like the parts
between the parts.

A better ad needs a better product page. A growing store needs a reliable delivery process. A sales dashboard needs a margin check.

My work connects those decisions.

More about my approach ↗

From the operator’s notebook.

All notes ↗
Store surgery

Start with the buying decision.

A product-page review should begin with what the customer needs to decide, then move to the interface.

Read more ↗Courier files

An order is not a delivery.

Dispatch, delivery and remittance are different events. Your reporting should treat them that way.

Read more ↗P&L room

Revenue is the beginning.

A useful order-level view follows what was collected and what it cost to collect it.

Read more ↗

Let’s connect the dots

Have a store to build.
Or a business to improve?

Start with the problem. We can work out the right scope.

Get in touch ↗